BrandSaver Inserts

For over 20 years, Proctor & Gamble offered consumers a coupon insert booklet called BrandSaver in the Sunday newspaper. Nearly 5 million copies of the booklet were distributed nationwide each month. I was hired to produce and photograph six installments of the insert, including the 50th Anniversary of the Super Bowl issue by the global advertising agency Landor & Associates.

Managing each project required budgeting and top-tier client management. For each commissioned art project, I led a team of four through two days of client-supervised studio shooting in accordance with the requirements agreed upon during the planning phase. My role included managing legal paperwork to ensure team members understood client confidentiality. As soon as the client studio days were over, I created a digital library of every possible angle of each product to assist the post-production retouching team. Throughout the project, I recorded the technical aspects to ensure consistency and assist with future shoots. I inventoried all items and photographs which were submitted to the client within 24 hours, as per the project requirements.