Major Re-branding

Symphony Care Network provides skilled nursing throughout Illinois, Northwest Indiana, Wisconsin, and Michigan. Just before this project, the Chief Brand Officer was hired to update their brand. The objective of this project was to provide extensive imagery to support this re-branding effort which included every aspect of the company’s presence. The CBO hired me directly and I worked under his direct supervision throughout the project to document 27 properties.

The planning stage for this project included an education on the goals of their new marketing strategy. In addition, I handled the budgeting, scheduling, and travel coordination for each site visit. Once on site, I worked with the property manager, physical therapists, nurses, and building engineer to ensure all facilities and amenities were represented in their best light. Care was taken to ensure that HIIPA rights were not violated at any time. All photographs were submitted as soon as they were ready to allow feedback throughout the project while also maintaining regular communication with Symphony’s marketing agency for their input. Upon completion, I prepared the required documention, invoice, and reports.