As it was explained to me, Benjamin Moore came to understand that they make great paint but they weren't doing such a good job running paint stores. Elliot Greenberg, nicknamed "Mr. Paint", offered to purchase 40 stores from Benjamin Moore to help solve the problem. Greenberg started JC Licht, with the goal of winning back the pro-painting experts lost without losing the consumer clients who valued an up-scale experience. Mr. Greenberg hired me directly to work with his marketing team. The purpose of this project was to establish an asset collection that would include images of each store, company portraits, and portfolio documention of projects completed by the company's many designers.
I am available for on-site positions throughout the Chicagoland area and positions that are remote.